According to a survey conducted by Impulse Research Service on behalf of Heinz, American’s realize that breakfast is an important meal, but most don’t have time to actually sit down and have it. The survey, which gathered responses from 1,500 adults across the country, found that more than 60% of American’s said that they don’t have time to eat breakfast.
On a personal note, I rarely have time to eat breakfast outside a bowl of cereal. Holiday’s are when my Mom whips up a hearty breakfast of eggs, bacon, and all the fixins.
American’s recognize - but ignore – importance of breakfast, survey
A 15 year old boy named Sven who’s been appearing in television spots in the UK for Frosted Flakes (or Frosties as they’re known across the pond), has been receiving death threats because of the advertising. The jingle, which is a bit repetitive, seems to have rubbed a few viewers the wrong way. After the commercial began airing, messages like these started populating the internet:
In a push to supply health conscious people, Kellogg’s has now begun providing some of their most popular cereals in organic form. You’ll notice an organic cereal by the large, green banner across the top of the box with Organic plastered on it. With Walmart taking their turn in selling organic foods, it seems other companies have taken notice in an effort to provide the organic merchandise to the nation’s largest grocery retailer. Currently, Kellogg’s is producing Organic Rice Krispies, Raisin Bran, and Frosted Mini Wheats.
Kellogg’s is giving away free “Mighty Tiger” wristbands to coincide with their television advertising campaign for Frosted Flakes. If you’d like your free wristband, the code is available on 
If you’re old enough to remember when Saturday morning cartoons were an important weekly event, you probably remember Quisp. Produced by the Quaker Oats Company, it was a crunchy cereal, similar in taste to Cap’n Crunch, that featured a pink Martian on its box named, well, Quisp. If you’re a big fan of the pink guy, head on over to Quisp.com to see if the cereal is currently being sold near you. If not, you can print out a form letter on the website and give it to your local grocer to encourage the stocking of the out-of-this-world cereal.
Not exactly news, but still cool. You can pick yourself up a retro styled Froot Loops poster tin to hang on your wall for only $12.99 at AllPosters.com. The poster features Toucan Sam in his younger days donning a hat full of fruit. Also, if you scroll down a bit, you’ll notice they’re selling a Frosted Flakes poster as well. Good stuff.
Alan F. Harris, chief marketing and customer officer and executive vice president, announced his plans to retire in January 2007. Harris, now 52, has been with Kellogg since 1984. A successor has not yet been named. The news seems to have caused shares of Kellogg to slip 18 cents to $49.34 on the New York Stock Exchange.
…in Europe, that is, according the latest Harvest Survey by the National Farmers Union. The praise comes on the heels of a difficult season, the result of a late cold spring, wet early summer and a drought in July that affected northern France, Austria, and the Baltic and Scandanavian countries.
Through media and other outlets we’ve all learned that checking the nutrition labels on the back of food boxes is incredibly important. According to a news article published by TimesLeader.com, everything is not as it seems. Though the article focuses on a few different types of food, what I think is the most important deals with cereal:
So, I posted about how it’s possible to find Boo Berry on store shelves, and then I felt pretty bad because I didn’t do anything for poor Franken Berry (whose cereal you can also find on store shelves). In an attempt to make it up to him, I’m posting this very cool commercial I found on YouTube. It’s old, though it’s not easy to pinpoint exactly how old. Suffice it to say that the cartoon kids in the television spot are probably close to 30 right now and currently caring for their own cartoon family.