General Mills, Whole Grain Cereals.

In 2005, General Mills reformulated all of its cereals to include whole grains.  From Cheerios to Frankenberry, each cereal made the switch because GM decided it had a duty to produce healthier foods.  The linked article features the CEO of General Mills, in which he talks about his company’s responsibility to improve the health of its consumers.  An interesting read.

General Mills has a duty, CEO says


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