General Mills Won’t Market Sugary Products to Kids.

General Mills, one of America’s most prominent advertisers, was praised by a family watchdog group for its advertising tactics.  The company, which was criticized for promoting unhealthy snacks towards children, has been following strict guidelines for advertising (and nutritional values) which state:

“No General Mills product containing more than 175 calories per serving may be advertised to children 12 or younger.” Furthermore, every product also must be considered “healthy” or provide an important childhood nutrient, as measured by government guidelines.

So while GM has the Trix Rabbit in its arsenal of advertising cartoons, it’ll be using the bunny to hock more responsible food choices.  Good on them.

Consumer group praises General Mills

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1 Comment »

  1. Amanda said

    I used to be really upset that those bastard children wouldn’t give the “silly rabbit” some fruity breakfast treats, it seemed a little greedy in my opinion. Maybe now that General Mills is promoting slimmer bellies and toned tykes there will be more to go around, more to share and the white rabbit won’t be turning trix for cereal.

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