Archive for Cheerios

General Mills, Whole Grain Cereals.

In 2005, General Mills reformulated all of its cereals to include whole grains.  From Cheerios to Frankenberry, each cereal made the switch because GM decided it had a duty to produce healthier foods.  The linked article features the CEO of General Mills, in which he talks about his company’s responsibility to improve the health of its consumers.  An interesting read.

General Mills has a duty, CEO says


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General Mills Enjoys Profit Gains.

General Mills SymbolIn an article printed in the New York Times on September 21st, it was revealed that General Mills’ quarterly profits rose 5.9%, partly due to its cereal line (Lucky Charms, Cheerios, etc).  The link below requires you to register (for free) to the NYT website, which is why I’ll post the most important piece of the article below):

“General Mills said in June that the coming year’s performance would depend on cheaper gas and grain and higher cereal sales. It got the higher cereal sales, with Big G cereals rising 4 percent versus a year ago. Gas prices have dropped, though not in time to help first-quarter results.”

Cereal Sales Help General Mills’ Profits

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