Archive for Kellogg’s

Death Threats, Result of Cereal Jingle.

A 15 year old boy named Sven who’s been appearing in television spots in the UK for Frosted Flakes (or Frosties as they’re known across the pond), has been receiving death threats because of the advertising.  The jingle, which is a bit repetitive, seems to have rubbed a few viewers the wrong way.  After the commercial began airing, messages like these started populating the internet:

‘He’s a revolting despicable child – he deserves to die.’

To top it all off, rumors also began to circulate in which it was said that Sven had committed suicide.  Sven debunks this rumors by stating, “I’m not going to go out and commit suicide because of things people are saying.”

Teenage advert star victim of online death threats

SlashFood (Features actual commercial)


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Kellogg’s Goes Organic.

In a push to supply health conscious people, Kellogg’s has now begun providing some of their most popular cereals in organic form.  You’ll notice an organic cereal by the large, green banner across the top of the box with Organic plastered on it.  With Walmart taking their turn in selling organic foods, it seems other companies have taken notice in an effort to provide the organic merchandise to the nation’s largest grocery retailer.  Currently, Kellogg’s is producing Organic Rice Krispies, Raisin Bran, and Frosted Mini Wheats.

Kellogg’s Organic

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Free “Mighty Tiger” Wristband!

Kellogg’s is giving away free “Mighty Tiger” wristbands to coincide with their television advertising campaign for Frosted Flakes.  If you’d like your free wristband, the code is available on in the first post on the page.  After retrieving the code, take it to the official Kellogg website (URL provided below) and enter it in.  You’ll be asked to register with Kellogg’s (which takes only a minute), and you’ll receive your free wristband in 6 to 8 weeks.  I love free stuff.

Kellogg’s Frosted Flakes baseball program ’06

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Kellogg Big Wig to Retire In January.

Alan F. Harris, chief marketing and customer officer and executive vice president, announced his plans to retire in January 2007.  Harris, now 52, has been with Kellogg since 1984.  A successor has not yet been named.  The news seems to have caused shares of Kellogg to slip 18 cents to $49.34 on the New York Stock Exchange.

Kellogg chief marketing and customer officer to retire

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Kellogg Extends “Special K” Product Line.

Kellogg’s recently (if you consider three months ago recent) announced that it would be extending its Special K product line to include three new items.  These new items include snack bars, meal bars, and water called Special K20.  The new products will appear in November alongside an aggressive ad campaign.

Special K to launch water, protein bars

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A New Krispie is Born!

Rice Krispies has been in a mainstay in the cereal industry for ages, one of the few that isBerry Krispies Box guaranteed to be here in 100 years.  You think about cereal, you think about Corn Flakes first, then Rice Krispies.  Kellogg’s, in an attempt to lure in the berry loving audience, has decided to introduce a new flavor to the Rice Krispie family… 

I’m not going to review them myself, mostly because I’m lazy, but also because I have no Berry Krispies on hand.  That’s unfortunate (or fortunate depending on who you’re asking).  Check out the compliation (or two) of reviews below:



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