Archive for Sales

New Cereal Plant to Open in 2007.

Sterling Savely, the chairman of California Cereal Products Inc, announced last Thursday that his company would be opening a new plant in Macon, GA.  The new plant would reside in the former Keebler bakery, which Keebler had announced it was shutting down in March 2005.  Savely cites the need to export the cereal goods to Europe and Israel as one of the primary reasons for opening up the new plant. 

Cereal company plans to open by March 2007


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General Mills Enjoys Profit Gains.

General Mills SymbolIn an article printed in the New York Times on September 21st, it was revealed that General Mills’ quarterly profits rose 5.9%, partly due to its cereal line (Lucky Charms, Cheerios, etc).  The link below requires you to register (for free) to the NYT website, which is why I’ll post the most important piece of the article below):

“General Mills said in June that the coming year’s performance would depend on cheaper gas and grain and higher cereal sales. It got the higher cereal sales, with Big G cereals rising 4 percent versus a year ago. Gas prices have dropped, though not in time to help first-quarter results.”

Cereal Sales Help General Mills’ Profits

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